Privacy policy
Last updated 29 October 2026
We Scale Gyms ("we", "us") is a trading name of MAVLO LTD, a company in the United Kingdom run by Ethan Lucey. This policy explains what personal information we collect, why, and what you can do about it. If you have any questions, email ethan@wescalegyms.com.
What we collect
- Our forms. When you ask to see how it works, or book a call, we receive the details you enter: your name, mobile number, email address and gym name, and whether you ticked either text-message consent box. If you book, we also receive the time you chose.
- Emails, texts and calls. If you email, text or call us, or we call you, we keep that conversation.
- Payments. If your gym becomes a client, card payments are handled by our payment provider (Stripe). We never see or store full card numbers.
- Basic technical data. Our hosting provider (Vercel) keeps standard server logs, such as IP address, browser type and pages requested, for security and reliability. Our forms and booking calendar are provided by HighLevel and may use cookies they need to work. We don't use advertising cookies or tracking pixels on this site.
Gym clients' contact lists
When a gym works with us, it shares lists of its own past members, leads and enquiries so that we can contact them on its behalf. For that data the gym is the controller and we act as its processor: we only use it to run the gym's campaign, we don't sell it or use it for anything else, and we return it on request and delete our copy within 30 days of the work ending. Gyms are responsible for having a lawful basis and any consent needed to contact the people on their lists.
Text messages
We only text you about your enquiry and booked call if you tick the first consent box, and only send marketing texts if you tick the second. Texts we send for a client gym identify that gym, and go only to contacts the gym tells us agreed to receive texts from it; we reach its other contacts by phone call and email. Anyone can reply STOP to stop receiving messages, and we honour opt-outs straight away. Message and data rates may apply. We never sell or share phone numbers, or consent to receive texts, with third parties for their own marketing.
Why we use your information
- To arrange and hold the call you booked, and to follow up about it (our legitimate interest in responding to enquiries, or steps you asked for before a contract).
- To deliver the service a gym has signed up for, and to take payment for it (contract).
- To keep the site and our systems secure (legitimate interest).
- To meet legal, tax and accounting obligations (legal obligation).
Who we share it with
Only the service providers we need to run the business, under their own data-protection terms: Vercel (website hosting), HighLevel and its messaging providers (forms, booking calendar, contracts, texts, calls, emails and contact management), Stripe (payments), Google Workspace (email and calendar) and WhatsApp (calls). Some of these are based in the United States; where data leaves the UK, it is protected by the providers' standard contractual safeguards. We don't sell personal information.
How long we keep it
We keep enquiry and booking details for up to 24 months after our last contact, client records for as long as the law requires (normally 6 years for accounting), and client contact lists only for as long as the work needs them.
Your rights
Under UK data-protection law you can ask to access, correct or delete your information, object to or restrict how we use it, and ask for a copy to take elsewhere. Email ethan@wescalegyms.com and we'll respond within one month. If you're unhappy with how we handle your data, you can complain to the Information Commissioner's Office (ico.org.uk). If you live in a US state with its own privacy law, you can make the same requests the same way.
Changes
If we change this policy, we'll update the date at the top of this page.